In fact, we administrated questionnaires in France and more precisely in Paris where there is no Burger King restaurant yet so results about people who chose burger king over McDonalds are distorted. ![]() The result we had about burger king wasn’t efficient enough to dress a profile. Thanks to those kind of questions we were able to construct a profile of McDonald’s customers. We started the questionnaire with questions that are related to habits of consumption for example: “How many time per year do you eat in a fast food?” or “How much do you spend each time you go to a fast food restaurant?” We chose to make a questionnaire about Fast food and more particularly about McDonalds and Burger king in order to report experiences and opinions of people towards this two brands.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |